Mermaid Society Manifesto:

Creative Conservation with Heart and Purpose

The Mermaid Society is a visionary force, always evolving—leading with heart, creativity, and courage. We are not bound by convention. Instead, we work outside the box to meet everyday people where they are—in their awareness, in their journey, and in their connection to the natural world.

We believe that keeping our river free of litter starts with connection. That’s why we use creativity as a bridge, meeting people in joyful spaces and unexpected moments to inspire a sense of belonging and responsibility.

We are catalysts, connectors, and champions of creative conservation. Through imagination and innovation, we spark curiosity, awaken action, and amplify the voices of our sacred spring-fed river.

Our mission is simple, yet powerful:
To make environmentalism engaging, accessible, and joyful.

We use art, storytelling, and cultural celebration to bring people together—to honor the beauty of San Marcos, to uplift its heritage, and to protect what is irreplaceable.

At the heart of everything we do is our commitment to youth. Through year-round education and eco-stewardship programs, we’re raising up the next generation of river guardians—fostering love for nature and a sense of duty that will echo forward for decades.

Every event, every program, every connection is a tribute to the life of the San Marcos River. We are here to celebrate it, protect it, and remind the world of its wonder.

We are a current of change—flowing with creativity, compassion, and purpose.

And this is our promise:
To remain ever-hopeful.
Ever-bold.
Ever-devoted to ensuring that the spirit of the Mermaid Capital of Texas shines brightly—
And that the San Marcos River thrives, now and forever.